TRANSPARENCY’s patent-pending solution gives third party publishers and their clients the ability to measure the effectiveness of their online advertising by matching an unknown online shopper to a specific offline transaction, without using cookies or tracking pixels.
Individuals not Crowds
Transparency’s Individual Attributed MarketingTM platform give you the ability to identify and engage only your most valuable customers. SmartTarget™ is the first B2C advertising solution that allows you to engage and convert only the consumers you want, leaving the shoppers in the crowd open to wasting your competitions’ time and money, while you focus on the buyers.
Increase retention, reduce conquest acquisition cost, and for the first time measure marketing results in dollars and cents, not clicks and impressions.