Define the Unknown Value of Your Audience
Consumers today prefer to shop anonymously.
TRANSPARENCY’s patent-pending solution gives third party publishers and their clients the ability to measure the value of their audience by matching an unknown online shopper to a specific offline transaction without using cookies or tracking pixels.
Because we start with your 1st Party Data, Transparency averages an 81% effective Match Rate. And because we’ve independently on boarded and analyzed over 2 million customer transactions, you can trust the data insights we provide are accurate and relevant.