In 2016, single source attribution is the gravest hindrance to a local retailer’s marketing success,” said John Clavadetscher, Chief Revenue Officer at “In our industry, while car buyers leverage the internet to determine what, where and from whom to buy their next vehicle, the majority of car buyers first contact with a dealership is when they walk in. I am excited that TRANSPARENCY is working to educate the trade on multi-touch attribution.

"We feel your technology has saved us a few 100k in start-up costs here in Cincinnati. We’ve spent half the money and doubled our sales," said Peter Boesen, Managing Partner, Peterson Automotive Collection. "We were already ahead of our year end sales from all of last year..,in July!"

Peter BoesenGM, Managing Partner
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